Ensure the content matches the quality of the rest of the site by allowing our copywriters and marketers to produce and promote succinct, highly targeted content directly informed by our in-depth research and content strategy.
We spend a great deal of time researching client offerings, analytics, and the competitive landscape to directly inform the strategy within every page of the site. That’s content strategy and it’s an important part of our process—but it’s merely strategy. Let us turn those recommendations into reality by allowing our writers and marketers to work directly with strategists to efficiently deliver and fine-tune targeted messaging. While we may not work in your industry every day, we do know how to approach content on the web and write compelling, succinct material geared for your audience.
To begin, we analyze your website and classify content based on where it falls within the buying cycle, its emotional appeal, and whether it’s speaking to your targeted buying personas (determined during our market research). Using this information, we can identify areas that need improvement and recommend edits, rewrites, or additional content creation from scratch.
COMPETITOR CONTENT ANALYSIS
We can help you establish a baseline content profile for your competitors. This process is similar to the content audit—we tag and classify your competitors’ content based on where it falls within the buying cycle, its emotional appeal, and whether it’s successfully speaking to targeted personas. Performing this analysis allows us to recommend a detailed content strategy plan that capitalizes on your competitors’ weaknesses and parodies their strengths—allowing you to trump them at every turn.
CONTENT CAMPAIGNS AND CALENDARS
Based on our recommendations, gathered through market research and content analysis, we create detailed content dispersal calendars. Following a routine schedule of publishing relevant, compelling content is beneficial to your customers and helps improve your Google search results, which favor fresh and original content.