Brand Identity is essentially ‘how’ a business wants to be perceived by customers. It is through brand identity design that a business strives to communicate clearly with the target audience through the combined message transmitted via the brand name, logo, style and visuals.
The most powerful visual identities are memory hooks—consistent, elegant yet simple marks that instantly relate a company’s core values, credibility, and personality. We get to know your business, its personality, and what it truly values. We use this information to inspire designs that capture the essence of your company and convey an effective and authentic feeling.
Words make up the primary content of marketing design. Typography is the art of styling those words to reflect the message.
Using colors strategically in your brand color palette can have a serious impact on how your brand is perceived by your audience.
Just like color, logo shapes tell customers if you are friendly or serious, scientific or artistic, traditional or cutting edge.
The final step in creating a brand identity is an extended visual language, with supporting graphics, icons, and photographs.